This question asks whether the real problem with social media is that everyone talks and no one listens, and how accurate that claim is.
Question type: Evaluate
An ETG General Paper original study guide to the 2024 A-Level GP Paper 1 essay on media & communication. Not affiliated with, or endorsed by, UCLES, Cambridge Assessment or SEAB. A study aid, not an official answer.
The claim assumes talking and listening are opposites competing for the same space, and that the failure is one of individual attention, when much of it is engineered by platform design.
degree and cause: the claim is partly true as a symptom but misdiagnoses the cause, the failure to listen is real but is a product of algorithmic incentives, not of human unwillingness.
How to approach it. Weigh whether the central problem of social media really is a failure of listening, against rival diagnoses, and judge how far the claim holds.
The claim captures a real symptom, social media does suppress genuine listening, but it misdiagnoses the cause as human selfishness when the deeper problem is a business model that rewards talking and punishes listening, so the claim is true in its observation and shallow in its explanation.
The claim's best defender argues that listening, properly understood, means being willing to be changed by what you hear, and on that definition social media really has killed it, because users arrive to broadcast positions, not to revise them, so the platforms have hollowed out the one thing that made conversation worthwhile. This is powerful, the willingness to be persuaded is genuinely scarce online. However, this redefines listening as persuadability and then blames the medium for a human reluctance that predates it, people resisted changing their minds long before the feed existed, so the platform amplifies an old failing rather than creating a new one, which keeps the cause structural and historical, not unique to social media.
Social media does corrode listening, but the corrosion is engineered by an attention economy that monetises talking, so the claim correctly names the wound and wrongly names the weapon, mistaking a designed incentive for a moral defect.
The claim is largely false because it inverts what social media most distinctively does, far from a world where no one listens, the platforms have made the previously unheard audible, giving voice and audience to people whom traditional gatekeepers ignored, so the real story is asymmetric and uneven listening, not its absence.
The claim's defender can grant all this and still argue that being amplified is not being heard, a viral post reaches millions of eyes that scroll past in a second, so the unheard are now visible without being understood, which is loneliness at scale rather than connection. There is truth here, reach and reception are not the same. However, this proves the claim only by setting the bar for listening so high (full understanding and response) that almost no communication in any medium would clear it, so the standard indicts human attention generally rather than social media specifically, which means the claim, on its own terms, overreaches.
Social media has not silenced listening, it has redistributed it, making the unheard audible and the loud deafening, so the claim is most wrong where it is most confident, the danger is not that no one listens but that attention flows to exactly the wrong voices.
Option A accepts the symptom but relocates the cause (listening is suppressed by the attention-economy business model, not by human selfishness), while Option B rejects the premise outright (social media amplifies the unheard, so the real problem is unequal attention, not its absence). One says the claim is right but shallow, the other says it is largely wrong.

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